Home' Perth Guide : Perth Guide 08 Contents 22 Perth Guide
All events online | scoop.com.au
Where did the name Ethel & Leo come from?
Ethel was the name of my grandmother – she was an amazing
tailor in the 1940s and taught my mother to sew. I grew up
near Yallingup on a farm down south so there were not a lot
of shops back then. I would design endless dresses and my
mother would make them from scratch for me from her sacred
fabric trunk. Leo is my star sign – I have been teased about
being a ‘lion’ my whole life, not just for my personality but also
my very curly blonde/brown hair!
How would you describe the feel of the store?
A magical world bursting with a kaleidoscope of bright
colours and quirky prints that celebrate art, fashion and a free
spirit. The store has a really organic and coastal atmosphere
and feel to it. We have local art covering the walls, and
colourful pot plants with cacti and succulents surrounding the
clothing. I wanted people to feel happy and energised as
Miu Miu | It’s official: the oversized signage on the
century-old building at 44 King Street confirms that
Miu Miu is making its WA debut. Miuccia Prada’s
quirky label needs no introduction, famed for its
vibrant hues, playful prints and jewel-encrusted shoes
that double as works of art.
Alpha60 | The Melbourne label opened its first WA
store on King Street and we couldn’t be happier to
welcome it to the snazzy strip. Expect to see lots of
classic black and white in their sophisticated, slightly
avant-garde collection, plus pops of red, grey and blue.
Hobbs | Shoe house Hobbs has opened a new store
on Hay Street, between King Street and the Apple
store. Next time we take our laptop in for repairs, we
have a feeling we’ll be walking away with stilettos...
Manning Cartell | Sydney-based label Manning
Cartell has taken residence in the Claremont Quarter.
The offerings this season are modern but lavish, from
sultry below-the-knee dresses to classic jackets.
Natalie Rolt | Perthians love Natalie Rolt’s summery
designs, so we reckon her new Applecross boutique
will have lines out the doors. Defy winter with the
bright colours, prints and flowing designs.
Review | The uber-feminine, vintage-inspired label
wasn’t content with 70 stores around the nation – it’s
taken up residency in Harbourtown, too.
Ricarda | Ricarda has closed the doors of its Dalkeith
shop and reopened at Claremont Quarter. But don’t
worry, you can still expect all the best labels, like Isabel
Marant, Maison Martin Margiela and Proenza Schouler.
Zomp | Everyone’s fave shoe store is still on King
Street, but has inched its way closer to the super-cool
William Street in a spacious, revamped industrial-
chic boutique. The seemingly never-ending rows of
shoes (which make us wonder if they’re not funhouse
mirrors) will remain.
Jess Pollitt of Ethel & Leo
Winter schminter – you’ll forget all about the rain when you step into Ethel & Leo, a colourful new boutique on
William Street that’s brightening up our winter wardrobes (and, we’d venture, keeping our seasonal affective disorder
at bay). We chat to designer Jess Pollitt about the origin of the label, the vibe of the store, and how to do winter style
when you dream of eternal summers...
soon as they come in to the store, and I think the plants really
achieve this, not to mention the big colourful watermelons all
over the wall.
What sort of girl are you designing for?
The Ethel girl is a free-spirited soul. She is not afraid to express
her inner creativity, walk to the beat of her own drum, and
believe in magic. Ethel girls love colour, travel and adventure.
What are your top picks for winter?
This winter for us is all about beautiful printed silks mixed with
amazing chunky knits. We have some exciting Ethel shoes
and jewellery in store for the first time as well. The paisley,
green-silk slouch pants are easy with a heel and leather jacket
for night, or sneakers and a delicious knit for day. Our chunky
Polar Bear Knit (or any of the knits) makes a quirky statement,
but is so warm and cosy you won’t want to take it off.
224b William Street, Northbridge.
Ollie & Sons
There’s something about William Street... It just keeps
getting more stylish, and Ollie & Sons, one of its
latest additions, is already attracting throngs of cool
customers with its downtown vibe. We give you the
lowdown on the new streetwear boutique.
Who’s it for? Guys and girls who take street style
seriously – you know, the kind who wouldn’t look
out of place being photographed for an edgy blog.
The store | A stripped-back, industrial feel, with
wood and concrete fittings.
Wardrobe fillers | Bomber jackets, fur coats,
caps and beanies.
Labels | Nana Judy, Zanerobe, Stussy, Converse,
Windsor Smith, Superdry.
Coming up | The owners are set to launch their own
streetwear label, under the same name as the store.
Zomp, King Street.
Links Archive Perth Guide 09 Perth Guide 07 Navigation Previous Page Next Page