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the CEO of Nestle &
Crush Cold Pressed
Cold-pressed juices... They’re on everyone’s lips – and Instagram feeds – but are they
really that much better than your run-of-the-mill OJ? After chatting to Kirsty Fitzpatrick,
CEO of Fremantle’s Nestle & Crush Cold Pressed, we can tell you that’s a resounding
“Yes!”. Now excuse us while we go procure some, then take a sneaky selfie with it.
So tell us... what’s the deal with cold-pressed juice?
OK, so it’s the process that sets out to create the closest thing to raw fruit and
vegetables, but in a concentrated liquid form – enabling your body to ingest
a nutritional vitamin, mineral and enzyme boost, that wouldn’t be possible with raw
fruit and veg alone. This is achieved by using immense hydraulics to press everything
from the pulped ingredients, leaving behind dry, nutritionally lacking pulp and creating
vibrant and vivid juice. There is a real artisanal quality to it. In our case, each ingredient
is individually juiced and then the flavours are lovingly mixed by hand. Then there’s the
taste... often you will hear the words “It tastes alive!” – mission accomplished!
What are your favourite juices for the spring months?
I’m never bored of a green juice, and in the warmer months I reach for the lighter
Asian greens, such as bok choy, for lightness and subtlety, not to mention the infusion
of betacarotene, folate and vitamins A, C and K. I also love strawberries and will be
adding my strawberry juice to our unsweetened almond milk and colloidal silver. And
pineapples! My spring pineapple combo is sweet, salty and spicy – pineapple, with half
a jalapeño, kale, spinach, parsley and celery, topped with a pinch of Himalayan salt.
How do you like to drink your Almond Mylk?
Nothing beats Deep Bliss – almond milk with raw cacao, Himalayan salt, vanilla and
dates – after a really hard workout, with some natural protein powder thrown in if it’s
been a hard lifting session. I really love a warmed almond milk, and at night I turn to the
Ayurvedic benefits of Golden Milk – turmeric, raw honey and cardamom. It is calming
with incredible anti-inflammatory properties, and it helps me find that pre-sleep zone.
Can people use your juices to cleanse?
Absolutely. We call our cleanses ‘juice feasts’. Each customer has a different story, so we
like to work with them and their juicing history. We offer the Main Squeeze (a rainbow-
coloured juice feast), and the Maxi Crush (a more intense green-based cleanse).
Anyone with an Instagram account can testify the world has a bit of a juice
obsession right now. Why do you think that is?
Haha, they do make amazing photos, and I am guilty of taking more than my fair share
of shots! It’s the constant awe of the vivid colours. I truly believe that the cold pressed
juicing wave is powered by education, experience and undeniable benefit. Fads come
and go but we adopt changes when we can see and feel the personal benefit.
Find at... Fremantle Markets.
As if you needed another reason to love Friday. We were stoked with news TGIF
HWKRS MRKT in Vic Park was extending its permit through spring. After all, it has some
of the best market food in town, with five of the stallholders certified chefs who deftly
mix up their menus based on seasonal availability. According to coordinator Bev McGhie,
nobody does it better than Sydney chef Jai from the Tapas Man, who’s introducing jamon
(a Spanish cured meat) and Manchego cheese for spring. He’ll use the ingredients to make
an Arancini-style ball served with rocket and fresh roasted capsicum, and add them
to his Portuguese tarts, making them just that little bit more fancy. Screw after work
cocktails, we’ll be partaking of some good old-fashioned gluttony to ring in next
weekend. Friday nights, 852 Albany Highway.
BEAUFORT STREET ART MARKET
From the pop-art sculpture spelling its name to yarn-bombed poles and street art on its
buildings, Beaufort Street is earning a rep as Perth’s artiest strip. What better location for the
city’s latest art markets, where local creatives can spruik their wares? “We’re really excited
about the concept, which will give local established and up-and-coming artists the chance to
get great exposure to the public, interact with buyers and generally showcase their work,”
says Lesley Thomas from the Beaufort Street Network, the outfit behind the idea. “Costs of
exhibiting in a gallery are quite high, particularly for artists who are looking to establish their
name.” Later in the year, some of the artists will run workshops to teach wannabe creatives
the tricks of their respective trades. First Sunday of every month, Barlee Street Car Park.
Good news for crafty inlanders: you won’t have to travel far to get your fix of creative
wares. The York Bzzaar is a new arts and crafts makers market that will offer a range of
handcrafted goods including jewellery, ceramics, textiles and clothes, plus workshops
and music performances. York Town Hall, Oct 25-26 .
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